By increasing bandwidth and evolving from MPEG-2 to MPEG-4 AVC compression, Proximus TV currently offers high-definition television to many Belgian households.
Like satellite broadcasts, and unlike cable distributors, the distribution of Proximus TV is not limited to a certain municipality or province.
For this end, it announced the creation of Belgacom 11 (now Pickx Sports) to air these broadcasts and use this agreement to lure more subscribers.
[2] The French Disney channels were added to the platform in Brussels and Wallonia on 1 December 2006 to mass customer demand.
[3] In June 2009, Belgacom TV lost the rights to air Standard Liège and Anderlecht preseason matches, potentially depriving some Division 1 teams from having enough revenue.
BeTV was interested in holding rights, but its coverage was limited to Brussels and Wallonia, making it impossible to do nationwide negotiations.