[1][3] Growing to 4 m (13 ft) tall and broad, it is a hardy deciduous medium-sized shrub or small tree, with rich pink, slightly scented, double blooms in Spring.

The blossom is followed by reddish-purple tinged leaves which turn green as the season progresses.

[4] The plant was named for the town of Bléré, near Tours, France, and raised by the Lemoine nursery c. 1905.

Isles 2: 232 (1914) Prunus pissardii blireana (André) Lemoine in Nursery Cat.

(Lemoine) 164: 14 (1906) Prunus × blireana f. flore-pleno André in Rev.