[1] Following the December 2009 sale of Fox televizija to Antenna Group and a transitional period of several months during which Bates continued as CEO, the job was handed over to Dejan Jocić in March 2010.

Three days later, on 9 September 2006, at precisely 8 pm, they aired their first actual program—a nature documentary that lasted about 45 minutes—before reverting to the Fox logo test signal.

On 5 December 2006, before the ULEB Cup match featuring Red Star Belgrade vs PAOK basketball teams, a riot broke out between two sets of fans in Pionir Hall and the footage shot by Fox televizija was shown across the world.

[5] On 22 December 2006, Fox televizija aired its first news programme featuring live reports from Belgrade's Republic Square during the decorative tree lighting ceremonies.

During its initial period of official broadcasting, Fox televizija's entertainment programming mostly relied on old and inexpensive American sitcoms, dramas, and soaps such as The Bold and the Beautiful, ALF, Hollywood Safari, El Cuerpo del Deseo, and Police Academy, with One Tree Hill, Cold Case, and The Amazing Race being the only possible exceptions to the "cheap & old" rule.

During April 2007, in co-operation with Adrenalin production, the network started its most ambitious project up to that point with an hour-long entertainment talk-show hosted by actor Marko Živić airing nightly on weekdays at 10:30 pm.

For the new season, its first one in earnest, Fox televizija revamped the lineup with a locally-produced franchised quiz show, Da li ste pametniji od đaka petaka?

Other new programs included WWE Wrestling with local commentators (which was eventually moved to a late-night slot after viewer complaints); U tuđoj koži, in which local celebrities swapped lives for a day (canceled after only a few episodes due to extremely low ratings, but later resurfaced on competing RTV Pink); and Ludi kamen (a dating game show that continues to this day).

Fox televizija created a minor controversy in early September 2007 when it decided to take its late-night program, Marko Živić Show, off the air.

During the same summer, on 21 July 2008, the network got a scoop by first reporting the arrest of Radovan Karadžić late in the night and interrupting its regularly scheduled programming to go live on-air in breaking-news format until the early morning hours.

In mid-July 2008, speculation appeared that News Corp was considering offers to sell all its Eastern European assets including Fox televizija.

[7] The company reportedly hired the Lehman Brothers financial-services firm to ascertain the value and strategic options of its three Eastern European stations after being approached by multiple suitors.

CME left reportedly due to the 2007–2008 financial crisis, while RTL decided to pursue other courses of action as far as entering the Serbian television market was concerned, with their interest turning to buying TV Avala.

[9] Starting its second full season on 22 September 2008, Fox televizija introduced a variety of changes, the most noticeable being a new visual identity similar to other News Corp stations around Europe.

In late December, Fajront Republika, a weekly entertainment talk-show premiered, and right away established a devoted youth following that translated into strong ratings.

After the end of the Survivor season, the network introduced a Japanese sports entertainment show Ninja Warrior, which has managed to post strong ratings as well.

On 19 October 2009, the drama series Na terapiji, recorded from December 2008 to March 2009, which contains 45 episodes, and the reality show Survivor Serbia 2 began.

On 27 January 2014, Prva redesigned its news studio, changing the background color from orange to lavender, and re-added the balustrade (the one used in late 2000s).

On 12 October, Prva started to air a new show – Tvoje lice zvuči poznato or TLZP, the Serbian version of Your Face Sounds Familiar.

On 19 February 2014, Prva announced that Toga se niko nije setio, the local version of the Pointless game show, would start airing soon.

[citation needed] In late 2009, following an earlier sighting of Greek billionaire and Antenna Group owner Minos Kyriakou in Belgrade,[16] the sale of News Corp's 49% stake in Fox televizija to Greek media company Antenna Group for an undisclosed amount was announced with the change of ownership officially taking effect on the first day of 2010.

Though the amount of the Greek purchase remained undisclosed it was widely speculated in Serbian media that it was $1 plus the takeover of all of Fox televizija's debts.

According to AGB Nielsen Media Research for the calendar year 2007, among the Serbian channels with national coverage, Fox televizija held fifth place in overall viewership (4.7% TV market share and 2.2 million average daily viewers tuning in for at least one minute), behind RTS1 (26.5%), Pink (23.5%), B92 (9.3%), and RTS2 (6.8%).

[24] For the overall viewership during 2009 calendar year, Fox's share further increased to 7.8%, which meant that it overtook RTS2 and improved to fourth place in the list, still behind RTS1 (26.0%), Pink (23.8%), and B92 (8.0%), but ahead of RTS2 (5.8%).