It was formed in October 2001 to grow, represent, and support India's public relations consultancy sector in international practices.
[2] It is an internationally recognized organization that offers official membership to all PR practitioners who abide by the basic criteria devised by the association.
[5] Members include professionals from Avian WE, Edelman, Corporate Voice, Weber Shandwick, Genesis BCW, MSL, Archetype, Good Relations India, Ogilvy PR, Ruder Finn, Value 360 Communications, On Purpose, Public Media Solution and Adfactors PR, among others.
In 2011, PRCAI aligned with European Public Affairs Consultancies Association (EPACA) to formulate norms for government engagement activities to ensure a higher level of transparency.
The report consists of data collected from around 54 PR executives, including CEOs and chairmen from India.