Established in 1990, it focuses on the design, marketing, retail and wholesale of children's clothing to customers in Australia and New Zealand.
[1] In 2014, the firm began to experience declining revenues and margin compression due to competition.
[4] In 2015, a Roy Morgan survey of Australian consumers identified Pumpkin Patch as having the best customer service in the children's clothing category.
[3] In December 2017, Pumpkin Patch was acquired by Catch Group, and relaunched as an online store in both Australia and New Zealand.
Pumpkin Patch products became available through EziBuy, online and in physical stores, and there were plans for a full re-launch in 2019.