[1] EziBuy was established in 1978 by brothers Peter and Gerard Gillespie, and their friend John Robinson in Palmerston North, New Zealand.

[16] In June 2017, EziBuy was acquired by Alceon Group, a major shareholder of Australian womenswear retailer Noni B,[17] for an undisclosed sum.

[18] In October 2018, Alceon purchased New Zealand children's clothing retailer Pumpkin Patch for an undisclosed sum, allowing it to relaunch the brand through EziBuy.

[19] Noni B Limited purchased a 50.1 per cent stake in EziBuy from Alceon Group in a $1 peppercorn sale in 2019.

[21] Noni B Limited changed its name to Mosaic Brands in November 2019 and purchased the remaining 49.9 per cent stake for $11 million in October 2021.