Punchboard

After a patron bought a chance at the punchboard, he would puncture one of the hole's paper or foil covers with a nail and retrieve the ticket/gamepiece.

This one involved putting paper in both the front and back of the hole (to help prevent operators from cheating).

Noted gambling author John Scarne estimates that 30 million punchboards were sold in the years between 1910 and 1915.

[1] Punchboards used for gambling in California in the 1910s were a game "where the player puys for the privilege of inserting a disk in a covered hole on a board and punches out a number, which, if it corresponds to a certain number on the board, a prize is awarded the player.

Many companies started hiding goods such as bottles of beer and cigarettes inside punchboards.