Players control a humanoid camera, earning followers by taking photos and sharing them on the in-game social media site, dogNET.

[1] Players control a humanoid camera, earning followers by taking photos and sharing them on the in-game social media site, dogNET.

[5][4] To progress through the game, the player needs to earn followers, which unlocks upgrades, locations, and different times of the day.

[6][7] Golden bones are used to buy upgrades from vending machines, enabling the player to complete more complex photo requests.

[9] Lead developer Isobel Shasha stated that the team wanted to preserve multiplayer, but it became "too complicated" and "just ultimately wasn't possible".

[21] Lindsay Mayhew of Digitally Downloaded lauded the game, characterizing it as "perfectly happy".