Product Line Expansion Over the years, Dog Chow has expanded its product line to cater to the varying needs of dogs at different life stages and with specific dietary requirements.

Senior Chow: Tailored for older dogs with age-related nutritional needs.

High-Performance Chow: Created for active dogs needing higher energy levels.

Due to the brand's growing popularity, a string of commercials were aired in Canada in 1962.

The commercials introduced Jim Henson's brainchild, Rowlf the Dog.