[9] Most locations are open 24 hours a day[10] and offer cardio equipment, fixed and free weights, and exercise classes.

For safety, all PureGyms are monitored by real-time CCTV linked directly to security staff and emergency services.

[12] In 2014, rival The Gym Group attempted to take over PureGym, but abandoned the takeover after it was referred to the Competition and Markets Authority.

[16] In December 2019 PureGym agreed to buy Danish Fitness World, which also operated in Switzerland and Poland, for £350 million.

[17] In February 2021 Humphrey Cobbold told the BBC that "We are burning about £500,000 a day and that's the average over eight months of closure".