Pure Blonde is a brand of low carb beer and cider produced in Australia.

As of 2020[update] the brand is marketed internationally by Lion.

[1] As of 2020[update] there are three Pure Blonde drinks marketed in Australia: Pure Blonde Organic Lager; Pure Blonde Ultra Low Carb Lager and Pure Blonde Organic Cider.

[2] Previously marketed styles include: The Pure Blonde Brewtopia campaign:[citation needed] The Pure Blonde Dove Love campaign:[citation needed] Pure Blonde has supported the Australian music scene since 2009 with a series of summer music festival sponsorships throughout the summer.

[citation needed] Pure Blonde is an official partner of the Australian Record Industry Association Awards (ARIA Awards).