On the back of their success with debut album Orchestra of Wolves, the band signed a £1 million deal with Warner Bros.

Pure Love was formed in July 2011 after Frank Carter announced his departure from Gallows, with a "teaser" track posted that same month.

The début single from the band, "Bury My Bones", was premièred on BBC Radio 1's Rock Show on April 24, 2012 and was made available for a free download.

[9] A picture posted by the band on Instagram shows 11 track titles for the upcoming album: "Riot", "Beach of Diamonds", "The Hits", "Burning Love", "Handsome Devils Club", "March of Pilgrims", "Anthem", "Scared to Death", "Heavy Chains", "She", and "Bury My Bones".

[11] On April 16, 2014, The Bunny EP was released digitally on Bandcamp along with a Facebook message reading 'Today seems like a good day for some new music.