"Pure Morning" is a song by British alternative rock band Placebo, released as the lead single from their second album, Without You I'm Nothing (1998), in August 1998.

"Pure Morning" was a last-minute addition to Without You I'm Nothing, being recorded as the band prepared B sides for the album in May, under "Nancy Boy" producer Phil Vinall.

[1] Molko said that overall it was "a song about friendship", starting from the situation of "coming down when the rest of the world is waking up", such as when clubgoers get home as the sun rises and everyone else is going to work.

News crews report on the scene and a single police officer runs through the building to attempt to dissuade Molko from jumping.

Molko eventually jumps immediately before the officer reaches him, briefly falls, then is seen landing in a standing position on the side of the building, facing the street below him.

In November 2013, in an interview, Brian Molko stated that although he still likes the music, the lyrics of the song nauseate him.