Purple People

In October, 2009, they launched the Facebook page "Una Manifestazione Nazionale per Chiedere le Dimissioni di Berlusconi", (English: "A National Demonstration to Ask for Berlusconi’s Resignation"), announcing a demonstration to take place in Rome on 5 December 2009.

Only a few weeks after, more than 300,000 users had joined the page and had announced via Facebook their presence at the event, which would be called "No Berlusconi Day".

Contemporaneously, hundreds of local groups sprung joining the initiative, both inside and outside Italy.

[1] The movement declined after the successful campaign of the referendum of 15 June 2011, but, as of May 2016, its Facebook page is still active, counting more than 420,000 users.

[2] In 2021-2022 the Purple People, together with members of the Sardines movement, organized some rallies against the candidacy of Silvio Berlusconi in the 2022 Italian Presidential election, though the protests were small and poorly attended.