While enjoying their new lives, they struggled to keep the fact that they were really cats secret from humans, exposed only by their purring sound.

[5] A few days after that, Riley received a visit from a Scamp-Purr mascot bearing gifts, compliments of Burger King.

[9] In Ohio, the local Burger King and Elyria High School students promoted the sale of the stuffed toys.

Both promotional activities aided in raising funds and awareness for the "Chemical Abuse Reduced through Education" project.

[10] A few days before Christmas, Curly Neal handed out Purr-tender stuffed toys from Burger King to the Children's Hospital of Michigan.