Puss was launched by a group of Swedish artists led by Lars Hillersberg in Stockholm in January 1968.
[1] The magazine adopted a critical approach towards politicians and opinion leaders and condemned the US interventions in Vietnam and the Swedish police.
[3] The editor of the magazine frequently changed and included the following: Lars Hillersberg, Åke Holmqvist, Karin Frostensson, Carl Johan De Geer, Leif Katz, Karl Erik Liljeros, Ulf Rahmberg, Lena Svedberg and Christer Themptander.
[2] In the third issue Puss published a photo collage made by Lars Hillersberg featuring a naked man wearing a mask of the People's Party leader Sven Wedén.
[1] Right-wing leader Gösta Bohman also attacked the magazine describing it as a "disgusting" publication.