The initiative was taken by producer Lene Børglum,[2] who as leader of Puzzy Power gathered a group of women (sexologist Gerd Winther, editor Lili Henriksen, porn model and journalist Christina Lohse, line-producer Vibeke Windeløv and production assistant Mette Nelund) and developed a so-called "Statement on women and sensuality", later called The Puzzy Power Manifesto.
[4] The first film produced by Puzzy Power was Constance (1998), directed by Knud Vesterskov with Katja Kean, Anaïs and Mark Duran in the leading roles.
The story is told in flashback via a framing device, with lyrical diary excerpts and narration read by mainstream actresses Christiane Bjørg Nielsen and Hella Joof.
At the start of 2001, Zentropa's CEO Peter Aalbæk Jensen announced his intention to close Puzzy Power, which he claimed had been a financial disappointment.
The full story of Puzzy Power and Innocent Pictures is told in Thomas Vilhelm's book Filmbyen (Ekstra Bladets Forlag, 2007).