Its title is derived from a local Filipino superstition to banish an ailment caused by a person greeting someone, especially an infant.
[1] Jean is a teenage prankster who posts her activities on social media partly to cope with her troubled relationship with her father.
In separate incidents, the spirit also kills Bobby by drowning him in a toilet and attacks Val, who narrowly survives thanks to an amulet she has worn since childhood to ward off usog.
Horrified, Jean along with her friend Sherwin, go to the abandoned building and come across Minda, a local faith healer, and her apprentice Quintin.
Laxamana incorporated technology and social media, as well as used a cast composed of mainly millennial to connect with the target demographic and introduce to them the concept of usog without alienating them.
The director said he was also inspired from a "side" of him for the directorial decision of adding "disgusting scenes" to Pwera Usog and narrated on how he liked to scare his family and friends as a child by describing scenarios that will make them grossed out or uncomfortable.