Colors is an Indian general entertainment pay television channel owned by JioStar, a joint venture between Viacom18 and Disney India.

[2] In April 2011, Raj Nayak was appointed CEO, replacing Rajesh Kamat, who left to join CA Media.

[3] Over the years, series like Sasural Simar Ka, Balika Vadhu, Uttaran, Bigg Boss, Fear Factor: Khatron Ke Khiladi and Naagin helped the channel surpass the decade-old market-leader StarPlus in weekly Gross Rating Points (GRPs).

[11][12] Initially the channel was available free-to-air and then subsequently was added to the ViewAsia package on 19 April 2010.

[13] Colors was added to Virgin Media on 1 April 2011, as a part of the Asian Mela pack.