The network primarily aired lifestyle and entertainment programs particularly aimed towards women.

Its flagship station was DZOE-TV, which GMA ran as part of a lease with its owner, ZOE Broadcasting Network (who also aired programming on Q's schedule as part of the agreement, which also granted it access to technical resources from GMA).

Its flagship stations in Metro Manila were DZOE-TV—which GMA leased as part of a partnership with the religious broadcaster ZOE Broadcasting Network (gaining control of the station in exchange for providing equipment for ZOE, and allowing airtime for ZOE-produced programming on QTV), with the GMA-owned DWDB-TV serving as a UHF translator (GMA had previously operated as the independent station Citynet 27, before it went silent in the middle of 2001).

The new network would feature a lineup predominantly aimed towards women, with a mixture of domestic and imported lifestyle programs and drama series.

[1] On March 18, 2007, QTV introduced a new logo, branding the network simply as "Q".