[2] It stars Usman Peerzada, Mikaal Zulfiqar, Kubra Khan, Ushna Shah, Shehzad Sheikh, Imran Ashraf, and Sana Fakhar.

In order to stop begging and to avoid her father's command to marry, Rani decides to fulfill her only dream of becoming like Nigar Begum.

Rani rejects Shamu's love, insults him for being a transgender, and approaches Nigar Begum, keeping in mind that once she has arrived - she can never go back.

Facing her rejection, Shamu is left heartbroken and decides to earn a decent living, thus joining a local barbershop.

Alif Allah Aur Insaan is developed by Hum TV's senior producer Momina Duraid of MD Productions, the channel hired director Ahson Talish to direct the series.

The screenplay was also written by Hayat while script composing was done by Muhammad Wasi-ul-Din who is best known for his compositions for channel series Diyar-e-Dil and Mann Mayal.

[6] The song composition was done by Naveed Nashad while background scores were given by MAD Music, lyrics for the OST were penned by the director himself who chose Shafqat Amanat Ali for singing, thus marking Ali's comeback for Hum TV after performing the OST of the network's hit series Alvida in 2015.

Producer Momina Duraid, and director Ahson Talish mutually chose the cast which included Mikaal Zulfiqar,[7] Ushna Shah,[8][9][10][5] Sana Nawaz[11] Kubra Khan,[5] Shehzad Sheikh and Imran Ashraf to portray the leading roles.

The actress completed her series Muqabil and Andaz-e-Sitam for Ary Digital and Urdu1 and joined Alif Allah aur Insaan in 2017.

Actor Shehzad Sheikh was finalised to portray the role of Basit right after the finale of his 2016 series Choti Si Zindagi.

"[16] Alongside Shah, Lollywood film actress Sana Nawaz was approached by Mahesh Waswani for the role of Nigar Begum.

Director Saife Hassan, who regularly directs several series for Hum TV, was finalised to portray the role of Raani's father.

Actress Azra Mansoor, previously selected in Diyar-e-Dil and Bin Roye, was finalised to portray the role of Zaitoon, Shahzeb's mother.

[17][18] Speaking about his role, Shehzad said, "Also, my part is very strong, so I’m keeping my fingers crossed ... I’m also coming with a whole new look, I have a moustache, I’m wearing a bracelet in my hand and am always in shalwar kameez, so it’s kind of a wadera look and that’s something I’ve never done before ... I’m also very confident about it because my director told me that this particular character was in line with my presence.

The eleven-month shooting period marked Alif Allah Aur Insaan as the longest running serial of the 20:00 (GMT) slot on Hum TV.

All three of them previously worked with Duraid's Diyar-e-Dil, Mann Mayal, Sanam and Dil Banjaara that earned their skills critical praise and acclaim.

It marked the return of the singer to Hum TV since performing the channel's hit drama series Alvida's OST in 2015.

All lyrics are written by Ahson Talish and Ali Raza; all music is composed by Naveed Nashad and Mad MusicAlif Allah Aur Insaan premiered on 25 April 2017 .

[22] Alif Allah Aur Insaanl aired a weekly episode every Tuesday succeeding Choti Si Zindagi, starting from its premiere date, with the time slot of 8:00 pm.

In August 2019, all episodes were again uploaded by Hum TV on its official YouTube channel but this time the music was muted.

After Alif Allah Aur Insaan's premier, Hum TV claimed on their Facebook page that they had received the highest rating with Alif Allah Aur Insaan gaining 5.5 TV Rating Points (TRP) leading the 8:00 pm PST / 20:00 GMT time slot just within the pilot episode.

On 16 May 2017, there was competition amongst the TV Channels where ‘’Alif Allah Aur Insaan’’ once again dominated the time slot with 4.5 TRP on its fourth episode.

On 7 July, Hum TV announced that they had received a 4.5 TRP on average with Alif Allah Aur Insaan's eleventh episode and had also dominated the top rank.

By the end of August 2017, Alif Allah Aur Insaan's' timeslot ranking fell to the fourth position, the Tuesday time slot was then dominated by Ary Digital for three weeks.

With its twenty-third episode, the channel saw a boost with Alif Allah Aur Insaan delivering 7.89 ratings with a viewership of 3.3 million.

On its twenty-eighth episode Alif Allah Aur Insaan averaged 7.12 TRPs with a viewership of 3.0 Million [28] On 13 November, a decline of 3.9 TRPs was seen on Alif Allah Aur Insaan's thirtieth episode but despite its decline it still managed to lead the Tuesday 8:00 pm PST / 20:00 GMT time-slot with the #1 rank.