Quarry employs approximately 100 people in its headquarters and its locations in Durham, North Carolina and San Jose, California, USA.

[2][3] Quarry's offering includes customer experience[4] marketing, and it has been cited as a leader in the field of personas development by Forrester Research.

[5] Quarry's services include strategic insight and research, branding, advertising, public relations, marketing automation, sales force support and Web and digital media.

To mark the occasion, the organization hosted the annual E3 European Agency Network conference, the first such event held outside of Europe.

The four-step methodology that underpins the Demand Builder harnesses insight into the customer to create has also been adapted for use in 1) online traffic generation, 2) customer-relationship nurturing, 3) sales-force readiness and 4) digital product design.