The company's mascot is an animated anthropomorphic bowling pin character named Qupee.

[1] Qubica S.p.A. was founded in Italy in 1993 by Roberto Vaioli, Luca Drusiani, and Emanuele Govoni to "bring amusement innovations to bowlers and center proprietors worldwide.

"[2] In 2003 Qubica acquired the Mendes company, a maker of pinsetters, ball returns, and automated scoring systems.

However, with the full support of our new ownership team a transaction is no longer needed.”[7] In September 2013 the Qubica founders, as well as legacy partners Guido Sorba, Pat Ciniello, Frank Mascadri and Rich Albright, bought the remaining shares from the European private equity fund that co-owned Qubica, giving them 50% ownership of QubicaAMF.

In December 2014 the Qubica founders and partners acquired the 50% owned by Bowlmor AMF (Bowlero), giving them 100% ownership of QubicaAMF.