QLF's mission is twofold: to support the rural communities and environment of eastern Canada and New England, and to create models for stewardship and cultural heritage that can be applied worldwide.
Following in the tradition of Sir Wilfred Grenfell (Grenfell Mission), Bob led hundreds of high school and college students to the communities of the Quebec-Labrador Region to provide leadership in developing education and recreation for young people.
He also developed scholarship funds, which continue to provide assistance for young people in eastern Canada.
Founding the Living Rivers Program in Tabusintac, New Brunswick, QLF established what would become one of QLF's hallmarks: cross border, community-based conservation and stewardship programs aimed at both young people and established conservation professionals.
Through exchange programs, study tours and professional meetings, QLF offers conservation and cultural heritage organizations an opportunity to share knowledge and build partnerships across geographic boundaries, as well as across public, private, and non-profit/non-governmental sectors.