After the success of its Quicken product for individual financial management, the company developed similar services for small business owners.

The Windows and Mac versions shared a different codebase that was based on In-House Accountant, which Intuit had acquired.

[5] A June 19, 2008 Intuit Press Release said that as of March 2008, QuickBooks' share of retail units in the business accounting category reached 94.2 percent, according to NPD Group.

[10] In 2017, Intuit released QuickBooks 2018, adding features such as mobile inventory barcode scanning, multi-monitor support, search in the chart of accounts, etc.

All the desktop versions - Pro, Premier, Accountant, and Enterprise - include new features like the ability to add customer PO numbers in email subject lines, send batch invoices to customers, automatic payment reminders, collapse and expand columns, easy QuickBooks version update etc.

Quickbooks announced that their products and service offerings for accountancy and small business customers will no longer be available in India after 31 January 2023.

[21] Intuit has integrated several web-based features into QuickBooks, including remote access capabilities, remote payroll assistance and outsourcing, electronic payment functions, online banking and reconciliation, mapping features through integration with Google Maps, marketing options through Google, and improved e-mail functionality through Microsoft Outlook and Outlook Express.

For the 2008 version, the company has also added import from Excel spreadsheets, additional employee time tracking options, pre-authorization of electronic funds and new Help functions.

Intuit provides patches, and regularly upgrades the software automatically, but also includes pop-up ads within the application for additional paid services.

[29] In 2011, Intuit introduced a UK-specific version of QuickBooks Online to address the specific VAT and European tax system.

In early 2023 Inuit announced they would be discontinuing their Point of Sale software on October 3, 2023, including technical support and support of credit card Merchant Services, stating "the platform on which the software is built is unique, requires complex maintenance, and makes introducing new features very difficult".

Through the Solutions Marketplace, Intuit encouraged third-party software developers to create programs that fill niche areas for specific industries and integrate with QuickBooks.