Quite Interesting Limited is a British research company, most notable for providing the research for the British television panel game QI (itself an abbreviation of Quite Interesting) and the Swedish version Intresseklubben, as well as other QI–related programmes and products.

The company founder and chairman is John Lloyd, the creator and producer of QI, and host of the radio panel game The Museum of Curiosity, which also uses Quite Interesting Limited for its research.

To his horror, he discovered that he hadn't been paying attention and, with painful slowness, unearthed the closely guarded secret that the universe is astoundingly quite interesting.

"[1] The philosophy of the company is that it claims that there are four primal drives: food, sex, shelter and curiosity.

People wishing to become elves are recommended to start by commenting on the forums of the QI website.