The winery produces organic red wine in the premium segment, and also features unusual, eclectic architecture[2] and label design.

[5] The winery building, including grounds, is the only United States project built by Viennese architect Friedensreich Hundertwasser (1928–2000).

The design style has been called phantasmagoric,[8] psychedelic, and Dr. Seuss-like,[9][10] and also likened to "the creation of a beautifully demented child".

[6] The winery structure is dominated by an onion dome covered in gold leaf,[7] as well as a living roof topped with grass, bushes, and trees.

In 1988, Doumani decided to create a smaller organic and sustainable winery highlighting his much adored varietal, Petite Sirah.