Comparing this practice to surgical excision, journalist Milton Mayer coined the term "contextomy" to describe its use by Julius Streicher, editor of the infamous Nazi broadsheet Der Stürmer in Weimar-era Germany.
To arouse antisemitic sentiments among the weekly's working class Christian readership, Streicher regularly published truncated quotations from Talmudic texts that, in their shortened form, appear to advocate greed, slavery, and ritualistic murder.
The lure of media exposure associated with being "blurbed" by a major studio may encourage some critics to write positive reviews of mediocre movies.
For example, the ad copy for New Line Cinema's 1995 thriller Se7en attributed to Owen Gleiberman, a critic for Entertainment Weekly, used the comment "a small masterpiece."
[9] The European Union's Unfair Commercial Practices Directive prohibits contextomy, and targets companies who "falsely claim accreditation" for their products in ways that are "not being true to the terms of the [original] endorsement".