R.O.C began with Browning and Nicholson making demos on 4-track cassette, laying film dialogue over Drumatix beats and Casio keyboards.

They released 5 singles/EPs on their Little Star label, quickly gaining critical acclaim and airplay from the likes of John Peel on UK Radio 1, and KCRW in LA.

"[citation needed] Of the single "God Willing", Dazed & Confused magazine said: "pseudo-religious spoken word over ambient pop, if it was the only record R.O.C ever released it would still put them in the top 50 best British bands.

"[citation needed] A single from the album, "Hey You Chick" was shot in the band's stamping ground of Brixton, South London, the camera relentlessly following a girl's bottom around the streets.

"[citation needed] The video for "(Dis)Count", shot by Spanish director Edmundo, featured performance artist David Fryer walking through a sun-drenched Valencia, arms raised.

Joining the Brooklyn-based label 12 Apostles in 2004, they were back in the recording studio with long-standing collaborators, producer Danton Supple and bassist Gareth Huw Davies.

Urban paranoia and moody melody is what they do best...artistically the trio remained an intriguing fringe concern, and this belated third album sees that continuing.

[citation needed] In 2014, R.O.C's debut album was reissued on Metal Postcard Records, including for the first time on vinyl, edited from the original 60-minute cd.

Disco Inferno and AR Kane might have shared their experimental drive, but neither had the same pick-and-mix approach to modern pop or their habit of skewering expectation with every song.