R. H. Naylor

His horoscope of the newly-born Princess Margaret for the Sunday Express, led to a regular column that was soon copied by other British newspapers.

[3] The editor of the Sunday Express, John Gordon, asked Cheiro, the leading British astrologer of his time to write a horoscope for the newly-born Princess Margaret, predicting what might happen in her future.

Readers of the Sunday Express will be able to judge for themselves after reading the following article, which tells you just what is expected to happen during the remainder of the month ... Mr Naylor has included in the article an extremely interesting horoscope – an observation of the heavens at the hour of a person's birth...[5]Naylor himself explained, "Here is the 'horoscope' of the baby princess" and predicted over three columns of text that she would lead an "eventful life".

Naylor was credited with a successful prediction and as a result was offered a weekly column in the Sunday Express by Gordon.

[3] This simplified system of astrology allowed twelve forecasts to be made based purely on reader's birth dates.