[1] RAW was founded in 2009 by its CEO Heidi Luerra[2][3] and web designer Matthew Klahorst in Los Angeles, California.
FOUND Agency connects RAW artists with corporate clients in need of creative projects.
FOUND has completed murals, photoshoots, custom works, and competitions for hotels, retail stores, and even national sports teams.
The business model is set up to allow artists the opportunity to not pay out of pocket for fees associated with the production of their showcase.
As of 2021, all locations are now owned and operated by independent local creative entrepreneurs through the licensing program PLATFORM by RAW Artists™.