In late 1986, RCA was purchased by General Electric and over the next few years, GE sold or liquidated most of the corporation's various divisions and assets.

[18] Bertelsmann AG was new to the RCA family (though the creation of Sony BMG is similar to that of EMI more than 70 years earlier).

In 2022, Technicolor sold the trademark and licensing rights to the RCA brand and logos to Talisman Brands, Inc.[19] RCA sponsored the Argentinian football club San Lorenzo de Almagro from 2005 until 2007, and the Argentinian football club Estudiantes de La Plata from 2008 to mid-2011.

In the mid-1990s, RCA bought the naming rights to the Hoosier Dome (the original home of the Indianapolis Colts).

98 Cale Yarborough Motorsports team in the NASCAR Winston Cup Series with drivers Jeremy Mayfield from 1995-1996 and with John Andretti in 1997.