The challenge is open to all participants whether solo artists of groups, and regardless of style, country of origin, language, and theme.
Originally proposed as a way to get New Hampshire residents to participate in FAWM (February Album Writing Month), the organizers opted to create a new challenge that shifts the focus from songwriting to record production instead.
Approximately 220 bands and solo performers from throughout the New Hampshire seacoast and surrounding area signed up and produced a total of 165 CDs.
In early March of that year, a wrap-up and listening party were held, beginning at the Portsmouth Music Hall, and moving out to several other venues, including The Press Room, the Red Door, and the now-defunct Muddy River Smokehouse.
In 2007, several well-known websites and media outlets picked up the story, and participation increased to over 2400 acts from such varied locations as Tokyo, Auckland, Montreal, Antarctica and Oslo.