RSG Group

RSG Group also has other businesses such as its own modelling agency, a restaurant with event spaces and a digital sports magazine.

With John Reed Fitness, a studio concept for the urban environment was developed in 2016, in which music is a central element and value is placed on the interior design and furnishings.

In the summer of 2020, the group acquired for $100m the American fitness chain Gold's Gym, which had gone bankrupt in the wake of the COVID-19 pandemic.

Famous personalities such as Arnold Schwarzenegger,[14] Lou Ferrigno and Franco Columbu trained at the original Gold's Gym in Venice Beach.

[22] Heimat is a new brand of the RSG Group that focuses on the top premium and lifestyle market as a place where you feel most at home in an exclusive club environment.

McFit is the core brand of the RSG Group in Europe and has over 250 studios in Germany, Italy, Austria and Spain.

Regular interviews feature celebrities as well as RSG Group's own members, who share their personal training stories.

[33] Cyberobics is a provider of digital video courses and workouts with different levels of difficulty and with the goals of muscle building, weight loss, body toning, endurance training and increasing flexibility.

Further training videos are offered on topics such as wellness, Pilates, dancing and courses with exercise bikes, dumbbells, steppers and latex bands.

[34][35] The Reed is a mixture of restaurant, café, bar and event space on Berlin's Alexanderplatz, Germany and offers various uses, including a classroom by John & Janes.

In 2020, RSG Group acquired a 35% stake in the leading German fitness equipment manufacturer, making it the sole outside investor.

The objective is to increase cooperation in the development of new and improved weight training equipment as well as the expansion of new business areas.

The company has developed a training app with fitness courses and interactive trainers for beginners, advanced and professionals.

Using digital motion detection with the help of a special wristband, all exercise executions can be recorded and evaluated in terms of distance, accuracy and intensity, as well as their speed, with athletes receiving voice-activated feedback.

Their works have already been shown at art exhibitions and fairs worldwide in Miami, New York, Paris, London, Madrid, Milan, Monaco, Zürich, Munich, Leipzig, Frankfurt or Berlin.

The company also founded the Torre del Sol - Terapia Para el Alma Foundation, which supports social projects on an alpaca farm on Mallorca, Spain.

McFit was founded 1996 (actual logo)
Gold's Gym Studio in Milan opended in 2023. [ 13 ]
John Reed Studio opened 2016 in Berlin . [ 16 ]