[3] While Shyam K. Naidu handled the cinematography; Kotagiri Venkateswara Rao provided the editing and the Art Director by A. S. Prakash for the film.

The story revolves around US return student Karthik, who pledges to marry his uncle Dhanunjay's daughter Indu, which was his mother's wish.

Later he joins Indu's college to somehow convince her for the marriage, where he encounters Bhagyam who falls in love with him whom he misunderstood as Dhanunjay's daughter.

On seeing Karthik's photograph, Obul Reddy asks his whereabouts as he was that person who helped his brother's fiancée who actually was Indu's friend who eloped with her lover that night.

Dhanunjay uses this situation and introduces Nandu as that person who actually is the son of a rich millionaire with whom Indu's marriage was planned by him.

Obul Reddy and his brothers bring a liar named Raju and misrepresent him as the person who helped the bride run away that night.

But he is not in a position to accept her proposal as Dhanunjay warned him before that if he makes Indu fall in love, he would reveal that Karthik helped Gangi Reddy's daughter to escape thus breaking the newly formed bond between the two families.

They forgive him and the marriage of Peddi Reddy's daughter happens as scheduled, with Karthik and Indu getting married in the presence of their parents on the same day at the same venue.

After the film Kandireega became a critical and commercial success at the box office, it prompted the makers to make a sequel.

[11] At the end of January 2014, it was reported that Koratala Siva was directing a part of the film since Santosh Srinivas was suffering from jaundice.

[12] The announcement of Koratala Siva and N. T. Rama Rao Jr.'s film in early November 2013 added fuel to the rumors.

[13] However, in early February 2014, Koratala Siva clarified to the media that he was not directing Rabhasa, was not a part of the film in any way, and was busy with other projects.

It was stated that Santosh wanted to change the hairdo of N. T. Rama Rao Jr. to make it one of the differentiating factors in the film.

[18] Samantha Ruth Prabhu was selected as the heroine of the film, marking her third collaboration with N. T. Rama Rao Jr. after Brindavanam and Ramayya Vasthavayya.

[citation needed] It was reported that prominent Tamil actress Nazriya Nazim was recruited to play one of the main characters, thus marking her Telugu debut.

[citation needed] Pranitha Subhash, who rose to fame with Trivikram Srinivas's directorial Attarintiki Daredi, was signed in as the other heroine of the film.

[25] The shooting continued in November 2013 at Ramoji Film City where a fight sequence between N. T. Rama Rao Jr. and Sayaji Shinde's gang was shot.

[citation needed] After taking a break on account of Sankranti, the new schedule started at Gandharva Mahal set at Manikonda from 18 January 2014 where a family song was shot in which the leads participated.

[citation needed] The introduction song of the hero was shot with N. T. Rama Rao Jr. and few dancers at Pollachi in the end of January 2014.

[citation needed] In mid-February 2014, it was reported that a song on the leads would be shot at Annapurna Studios and Ramoji Film City using the choreography of Raju Sundaram.

[citation needed] A song was shot on N. T. Rama Rao Jr. and Samantha Ruth Prabhu at Ramanaidu Studios from 26 February 2014.

[30] Due to unknown reasons, the final schedule started on 10 April at the Aluminium Factory in Gachibowli at Hyderabad.

[citation needed] The schedule continued till 10 May and Samantha Ruth Prabhu, Pranitha Subhash and others partook in the shoot.

[citation needed] Later, crucial scenes on N. T. Rama Rao Jr. and Samantha Ruth Prabhu were shot at Gandharva Mahal set near Manikonda in the third week of April.

[citation needed] At Ramoji Film City, a song was shot on N. T. Rama Rao Jr. and Samantha Ruth Prabhu for a couple of days under extreme heat which was tweeted by the latter in her micro blogging page at Twitter.

[32] After a break due to shoot of Kaththi, Samantha Ruth Prabhu rejoined the sets of the film on 1 June 2014.

[citation needed] S. Thaman was signed as the music director of the film since Santosh Srinivas and Anoop Rubens failed to be on the same page.

[35] The film's soundtrack was released by hosting a promotional event on 4 August 2014 at Shilpakala Vedika in Hyderabad through Aditya Music label.

[42] On 30 June 2014, Classics Entertainments issued a press note that they purchased the entire overseas theatrical screening rights of the film.

[48] Karthk Pasupulate of The Times of India wrote, " If you aren't a NTR fan you might just regret leaving home to watch this one.