It was produced by Dil Raju and stars N. T. Rama Rao Jr., Shruti Haasan and Samantha Ruth Prabhu.

In the film, Nandu (Jr NTR) and his group of friends are happy go lucky guys and he gets struck when he sees Akarsha (Samantha).

He is invited for Akarsha's sister marriage and there he meets her father (Mukesh Rishi) who is going through a series of life threats and other issues from hidden enemies.

[3] The film starts with Musallapadu Nagabhushanam (Mukesh Rishi) arranging his daughter's marriage where two men (Ajay and Bharani) try to kill him.

The film shifts to Hyderabad where Nandu (N. T. Rama Rao Jr.), a jovial student, lives with his parents (Tanikella Bharani) and (Pragathi).

He falls for Akarsha (Samantha Ruth Prabhu), and tries to get close to her through his neighbour Asha Jyothi (Vidyullekha Raman) by blackmailing her.

Nandu's real name is Ramu, who fell in love with Ammulu (Shruti Haasan), a resident of Adityapuram village.

Meanwhile, Nagabhushanam, along with Home Minister Umapathi (Kota Srinivasa Rao) and his son Bhikshapathi (P. Ravi Shankar), plans to grab a land that was very fertile.

In order to seek revenge, through a girl (Hamsa Nandini), Ramu plans to invite Bhikshapathi to a youth fest as the chief guest.

The film ends with Nandu starting a trust in the name of his mother in the village and Akarsha teaching the children there.

Due to political differences between them, Dil Raju replaced Kodali Nani as the film's producer on Sri Venkateswara Creations banner.

[4] The movie was officially announced by Harish Shankar in July 2012 and revealed that the project would start once N. T. Rama Rao Jr. completes his part for Baadshah.

[citation needed] Few wedding scenes were shot at Sierra Garden and Friendly Line areas of Ramoji Film City.

[citation needed] A song on Hamsa Nandini and N. T. Rama Rao Jr. was shot at Annapoorna Studios on whose completion the filming ended.

[citation needed] The film was planned for a release on 27 September 2013 to coincide with the 12th anniversary of N. T. Rama Rao Jr.'s first blockbuster Student No.1.

[citation needed] On 17 September 2013 Harish Shankar posted the making video of the song "Neneppudaina Anukunnana" on YouTube and spoke about its filming.

[21] Aditya Videos released the DVD and Blu-ray of the film in India and an online version was uploaded by them in YouTube on 20 February 2014.

"[27] The Hindu wrote "Until a few minutes before the interval, you’re left looking beneath the surface of the comedy, songs and romance to see what the film is trying to communicate to you.

And post interval, when the film takes you into a rural hamlet and recalls an ill-fated past followed by revenge, there’s way too much bloodshed that leaves you numb.

However the film's collections dropped significantly on its second day except in Guntur, Nellore, Ceded and Karnataka regions while a lukewarm response was observed at the USA box office.

[citation needed] Trade experts opined that the film's business would be closed soon due to the successful run of Attarintiki Daredi.