She has recounted her high school experiences, stating that she participated mainly in theatre, but was also a member of FFA, debate, student council, and the French National Honors Society.

Based in Pearland, Texas, Meyer's YouTube channel was originally focused on paranormal experiences and trips to graveyards.

Shane Dawson contacted her and offered to help re-brand her channel as part of his ongoing documentary-style web series.

[9] On June 6, 2016, Meyer released her "Swamp Queen" makeup collection globally in collaboration with Tarte Cosmetics.

The collection was sold at several leading cosmetics stores, such as Macy's, Ulta and Sephora, and included an eye shadow palette and two lipsticks.