[5][3] In 2005, the company went into administration, and the remaining assets and inventory were bought by her fellow Dragons' Den entrepreneurs Theo Paphitis and Peter Jones.

[6][7] ITV1's Tonight programme criticised the business model of Red Letter Days, which included unpaid suppliers and disappointed purchasers.

[8][9] However, Elnaugh blamed Red Letter Days' bankers,[8] and stated that the decision to go into administration was made to minimise job losses at the company.

[11] During her tenure on the show, she made five agreed investment offers[12]–in Grails,[13] Le Beanock,[14] Snowbone,[15] Elizabeth Galton[16] and Bedlam Puzzles.

[2] The following year, she produced a double CD pack consisting of "positive business thinking", The Life Changers, with hypnotherapist Glenn Harrold.

[23][24] Elnaugh was subsequently part of a group called 'Phoenix Rose' which bought 72 acres of land in Cressbrook Dale, Derbyshire, in an attempt to create a "safe haven away from the threat that humanity [is] facing".

[25][1][26] The group was served with an enforcement notice in August 2023, but took no action, causing the Peak District National Park Authority to forcibly remove the structures at the site, in December of that year.

[33][34] She said her focus locally would be on promoting farming, tourism, affordable housing and reopening railways; and nationally on opposing "big corporations" and "involvement with overseas wars.