In dream mode, the player finds blueprints of concept cars and has to choose a logo and name for their company.

When the player processes through a specific number of single races and championships, the company building will improve.

For an example, after completing the first championship, and a few single races, the building will transform from an old-fashioned 1950s style garage to a small organization headquarters.

Whenever the company building grows, an additional character appears; from the start the player's buddy Rick assists them with most things, after the next building improvement Carla appears as a receptionist, an additional feature when unlocking Carla is more mechanics all of whom in turn assists their buddy Rick, after the second building improvement Rebecca appears.

After every race, one of the characters will comment the player based on their performance, except for Benjamin, who only has dialogue whenever a new car is ready for production.