Both brands offer a variety of styles for women, men and children in athletic, comfort and dress categories, as well as accessories, backpacks, shoe care items, and socks.
The company owns private label footwear brands including: Bjorndal, Bluefin, Cupcake Couture, Xappeal, Limelight, Restoration, Lauren Blakwell, Pesaro, West Harris, and Michael by Michael Shannon.
The company was founded in 1922 in Salisbury, North Carolina by Phil Levinson, who sold his Phil's Shoe stores to his son-in-law, Mort Lerner, who was the owner of Lerner's Shoes.
[4] The move allows the retailer's customers to earn loyalty points through one program, shop one ecommerce site, and pick-up, return and exchange merchandise at either of the brands’ locations.
The Athletic Shop is a shop-within-a-shop concept in brick and mortar stores and e-commerce spaces.