The station was merged and relaunched as Greatest Hits Radio West Yorkshire, as part of a rebrand, on 1 September 2020.

The last on-air presenter was Hattie Pearson and the last song played was "Uptown Funk" by Mark Ronson featuring Bruno Mars.

In April 2024, Pulse 1 changed its name to Hits Radio West Yorkshire, although the local breakfast show remains.

It continues to broadcast Greatest Hits Radio West Yorkshire on 96.3 MHz and the Leeds DAB multiplex.

The medium wave frequency of 828 kHz continued to carry Greatest Hits Radio until it ceased broadcasting on Friday 30 April 2021.