The station is also well known for its Radio Forth charity auctions where it auctioned off donated items, services and what have you with all the funds raised going to a local charity or providing much-needed funds for causes throughout the broadcast area.
The FM station was renamed Radio Forth RFM and aimed at a younger age group, while Max AM was designed for over 35s.
Many changes occurred at this time, including new presenters and a revamped station sound.
In January 2008, the EMAP's radio business was brought out by the German-based Bauer group.
Both stations also carry local news, sport and traffic bulletins every day.