Radio Music Shop

Radio Music Shop was a UK radio station, based in London, that broadcast nationally on the Internet, and Sky Digital, alongside the Freeview platform in England, Wales and Southern Scotland, 24 hours a day, 7 days a week.

Because of the sales nature of the station, the launch team was bought in drew on the success of shopping television channels and was headed by Director of Programming Marcus Railton, who had previously been responsible for Launch Managing the Sit-Up channels price-drop.tv and Speedauction TV.

RMS played adult contemporary music to suit the listening habits of its demographic of 35- to 55-year-olds.

The playlist of the station reflected the collection of albums available to them, as well as the range of artists' back catalogs.

The presenters were: As Radio Music Shop was an advert for its own services, it was governed by the Advertising Standards Authority and OFCOM, and had to abide by the ICSTIS code of practice due to its premium rate telephone number.