Alongside statewide Radio Television of Serbia, RTV serves as the second major public broadcaster in the country.

RTV broadcasts in multiple languages, including Serbian, Hungarian, Slovak, Romanian, and Rusyn, later adding Romani and Ukrainian.

[3] With its multilingual program which included modern music and broadcasting mostly free of ideological concerns, the station earned reputation beyond Vojvodina and Yugoslavia in wider Cold War Eastern Europe.

[3] The original logo of Radio Television Novi Sad featured five rainbow colours, symbolizing the diverse ethnic and linguistic heritage of Vojvodina.

[3] Initially, the TV station broadcast program in Slovak, Romanian, and Rusyn, later adding Romani and Ukrainian.

[3] The company was a part of the Yugoslav Radio Television, the national public broadcasting system in the SFR Yugoslavia.

The winning design was done by architects Dragoljub Kujović and Riste Dobrijević, while the interior was the work of Nikola Martinović of the N-MARTIN project.