These sound effects include: voiceover, music beds, sweepers, breakers, intros, promos, liners, stingers, bumpers, shotguns, and jingles.
The total effect of these on-air elements create an overall sound design,[1] which positions a radio station and brand within the marketplace, and is designed to appeal to the demographics of the audience it wants the station to attract (e.g., Men, Age 18-54).
In this way, Radio imaging sets the overall mood, energy and tone of the station, while establishing brand familiarity,[3] affinity and loyalty with a listener.
The language used in radio imaging is scripted with the station's target demographic in mind, for example radio stations targeting a younger audience will use language and terms that their listeners can relate to.
In addition, filler compositions including sweepers, promos, and jingles, create seamless transitions between programming units and enhance the overall sound of the station, providing a more complete and polished listening experience for the audience.