Following their name change in 2004, the Chicken Heads have since focused more on multi-media projects centered on this mythology, including music videos, concept albums, YouTube skits, stage plays, a role-playing computer game and an independently produced television pilot.

While Growing Mold never reached the radar of any major music publications, the album was praised by local university papers and alternative weeklies, with UC Riverside's Highlander dubbing the Chicken Heads "one of the best bands you've probably never heard of" and OC Weekly calling the album "funny" and "amusingly campy",[10] while the single "I Eat Kids", a cover of a Barry Louis Polisar song, was selected for airplay on the nationally syndicated Dr. Demento Show.

[8] Following further local touring within Southern California's club circuit, the Chicken Heads self-released their third album Music for Mutants in the summer of 2008, finding the band returning to a more aggressive punk rock sound.

Between 2007 and 2010, four music videos were independently filmed for the songs "I Looked Into the Mirror", "Pest Control", "Badd Bunny" and "I Eat Kids", each one heavily featuring elaborate puppetry, costuming and cartoonish set design.

This period also found the Chicken Heads receiving new exposure in low-budget horror films, recording on Count Smokula's song "Poultrygeist" for the soundtrack to the 2008 Troma Entertainment production Poultrygeist: Night of the Chicken Dead and writing the theme song to the horror comedy Atom the Amazing Zombie Killer, which featured stop-motion animated cameos from the band members during the film's opening credits sequence.

[18] The Chicken Heads launched an Indiegogo campaign in November 2011 to help fund production on both a 15-minute prospective television pilot based on the band's fictional exploits and the release of a DVD including music videos and a live concert performance filmed in 2008.

In July 2013, the Chicken Heads self-released Badd Bunny Breakout, a comedic RPG computer game based on the band's characters and mythology and featuring a soundtrack of 16-bit remixes of the group's songs.

Howell was filmed going to a Chicken Heads concert at a Freak Show Wrestling event in Las Vegas, where she joined the band onstage and conducted a brief interview with Carrot Topp.

Heeb, a satirical Jewish magazine, singled it out as one of the "Worst Hanukkah Videos Of 2014", criticizing the "too obvious" parody lyrics but nevertheless praising the rest of the Chicken Heads' work as "genuinely fun".

[12][24] In 2014 and 2015, the band appeared on KNBC's 1st Look and KABC-TV's Eye on LA, respectively, on local interest shows highlighting the California Institute of Abnormalarts, both of which featured the Chicken Heads performing on the venue's stage in specially-recorded segments.

In addition to the Chicken Heads, the play's cast included GWAR's Hunter Jackson (as his Techno Destructo persona), Haunted Garage's Dukey Flyswatter and Mike Odd of Rosemary's Billygoat and Mac Sabbath in speaking roles.

The OC Weekly has described the band's current style as a cross "between GWAR and The B-52s...a sound that might work well scoring a John Waters, Ed Wood or Russ Meyer film", while Loudwire summarized them as "the Dead Kennedys on acid".

[28][29] Lyrically, the Chicken Heads have cited song parodist "Weird Al" Yankovic and children's musician Barry Louis Polisar as primary influences, and incorporate a similar style of puns and absurdist humor into their songwriting.

During their "Joe" era, the band performed many parody versions of popular punk rock songs, including "Put the Cheese Away (Keep It Refrigerated)", a spoof of The Offspring's "Come Out and Play (Keep 'Em Separated)", and "Just for the Taste of It", which repurposed Rancid's "Salvation" into a commercial jingle for Diet Coke.

Finding themselves bored with farm life, Carrot Topp and the other mutant vegetables started a punk rock band called The Vegematics, an endeavor which soon ended in tragedy when Badd Bunny, a rabbit mutated into an evil ten-ton beast by the same radiation, broke into their rehearsal space and devoured most of the members.

Kept as prisoners in his secret laboratory, the Chicken Heads eventually break out to live freely as a vegetable/poultry punk band, all the while fighting off Dr. Kluckinstein's sizable menagerie of monsters and creatures ordered to bring them back to captivity.

In a similar vein to other bands with fictionalized personas like GWAR and The Aquabats, the Chicken Heads are known for staging wild, theatrical live shows utilizing various props and costumed characters tying loosely into their thematic aesthetic.

Every Chicken Heads show regularly features a host of extraneous characters outside of the main musicians, including both non-musician members who dance and interact with the audience during the band's set and "villains" who appear onstage to engage Carrot Topp in staged combat.

[34][35][36] The Chicken Heads have also remained a common fixture at the California Institute of Abnormalarts, a North Hollywood nightclub and museum famous for its extensive sideshow and carnival memorabilia which exclusively hosts offbeat musical groups, burlesque and freak shows, having first played there in 2000 and having since been featured in the venue's numerous promotional materials and media coverage.

[41] Ultimately, the campaign only raised $1,537 of its desired $5,000 goal; though the Chicken Heads confirmed through Indiegogo that the amount was still enough to start pre-production, filming took place intermittently over a period of five years.

[43][44] The next week, the pilot was screened as part of the Planet 9 Film Festival at the California Institute of Abnormalarts in North Hollywood, where it was also accompanied by an acoustic set by the Chicken Heads.