It also creates software that automates the process of media buying for digital marketers.

Headquartered in San Francisco, the firm has offices across North America, Europe and Asia.

The company was launched in 2009 by Gurbaksh Chahal as gWallet, a loyalty and rewards program.

[2][3] He was fired[4] and immediately replaced by COO Bill Lonergan on April 27, 2014.

[8][9] In June 2017, RhythmOne acquired the assets of data-driven marketing platform RadiumOne for US$22m.