Originally created by Rafaella Apparel Group, the brand changed ownership to Cerberus Capital Management before being bought and expanded by Perry Ellis.
In pioneering the sales technique of offering the same style in multiple female body types, Rafaella was able to win market share over its competitors, solidifying the company's success toward the end of the 20th Century.
[6][7][8] Rafaella Apparel Group was bought by Cerberus Capital Management [9] and was later sold in January 2011 to its current owner, Perry Ellis International for $70 million USD.
[12] Under Perry Ellis, the brand's new looks gained positive reviews [13] In July 2012 fashion executive Denise Miller was instated as the President of Rafaella in order to further expand that vision.
[14] Another major management change was subsequently made in 2013 when Karol Rosa, model and co-host of Sabado Gigante,[15] was hired as the Brand Ambassador for Rafaella.