Rafe Needleman

Following that, he launched Corporate Computing magazine, and then moved on to become manager of advanced technologies for ZD Labs.

After a year he became editor of Redherring.com and started writing a column about startups, which was emailed to over 150,000 subscribers every weekday.

[2] After Red Herring folded, he continued to review cutting edge technology, both online and in print, for a Business 2.0 column called What’s Next.

He returned to CNET in 2004 as editor of business technology and started the blog Webware in 2006.

[3] He also co-hosted CNET's 'The Real Deal' podcast with Tom Merritt, which dealt with consumer technology.