New investors and publishers of The Scope tourist magazine, Sebastien Le Montagner and Sylvain Gelinas then bought into the company for $450,000.00.
This led to a creative differences between all partners and Max D Heston tried to leave, but with no one to buy his shares he stayed with the company.
In March 2010 in an interview with Max D Heston with a McGill University student he stated, "It would be a shame to just kill the magazine, we had zero debt and it was going strong though just tough when you don't get on well with your partners.
In 2011 it was announced that Ruckenstein Media would release the magazine changing its name and format slightly to Rage TV , none of the original founders will be part of this new venture.
In 2017 for the relaunch of Rage, founder Max D Heston interviewed Liam Gallagher at Osheaga music festival.